3 Great Tricks For Succeeding In the Competitive Coffee Market

Running a successful coffee shop isn't as easy as it sounds. You can't just have a small shop, pour a few cups of coffee, and expect your company to take off. There are a few things you need to do in order to maximize your company's effectiveness and keep your revenue flowing.

Luckily, Americans have always and will always enjoy coffee. In fact, recent statistics show that the average American consumer drinks about 1.65 cups of coffee each day, leading the entire retail value for U.S. coffee to reach $48 billion.

Here are some excellent tips and tricks for making your coffee shop standout and succeed in the competitive market:

• Stick to the basics -- Though specialty coffee is great and seemingly on the rise, you should still focus your business around a good old fashion cup of coffee. Focusing on far-fetched specialty drinks typically leads to catastrophic results. Keep in mind, though, you need to offer more than just hot cups of coffee. Approximately 50% of the population -- 150 million Americans -- drink espresso, latte, cappuccino, or iced coffees. Master the basics and you'll be on your way to success! 
  
  
• Purchase custom paper coffee cups -- If you truly want your coffee shop to stand out, you can't just use the same white paper cups that every other business uses. You need to use custom paper coffee cups and other custom products so you can show off your brand on all of your in-store items. 
  
  
• Have a welcoming environment -- Your coffee shop needs to feel welcoming to everyone who walks in, from a high school freshman to a retired veteran. Make sure you are spending as much energy and resources on your shop's interior as you are on all the other aspects of your business. Additionally, you need to make sure your staff is just as friendly and welcoming as your environment.