Your cart is currently empty.

A Short Guide to Opening a Successful Coffee Shop

If you're thinking about starting a new coffee shop, you have to make sure you are doing everything in your power to ensure a successful business. The best way to do that, at least during your opening week, is to do the following:

Advertise as much as you can

You have to let people know that you’re going to be opening a new brewhouse in their town. Go door to door if you have to, but find some way to get the word out. You’ll never have a successful shop if people don’t know your store even exists. Fortunately, it's never been easier to do this.

Thanks to online tools like Instagram and Facebook, it's never been easier to get the word out. However, keep this in mind: if you want to get the word out on social media platforms, you either need to start at least three months ahead of your grand opening or pay for advertisements on these platforms.

Have enough white disposable coffee cups, stirrers, and creamer

For people who are on the go, you’re going to need plenty of paper cups inside your shop. For people who like a dangerous amount of artificial sweetener, you're going to need countless little plastic stirrers. We know that having enough white disposable coffee cups isn’t exactly the most exciting aspect of opening a business, but it’s extremely important. If you’re not focusing on the smaller logistical factors like stocking your building with cups and additional coffee supplies, you’re not going to be nearly as successful as you could be.

Your grand opening is your chance to make an impression on new customers; running out of cups on your big day isn't a great place to start.

Serve specialty coffee

You can't just serve the same boring cup of coffee that every other coffee shop in the world provides. You have to get creative and give your customers something new. The retail value of the U.S. coffee market is estimated to be worth $48 billion, but specialty coffee now comprises roughly 55% of the entire value share. That's because tastes are changing. You can thank the much-despised hipster (one of your core demographics!) for the abundance of specialty coffee beans.

To set your new coffee shop apart from the competition, it's important to have roasts and beans that appeal to a wide variety of tastes.

Get online and get active

Yes, social medical accounts are an essential part of running a successful business, no matter what industry you’re in. You have to make sure you are gaining as many followers in your local area as possible. Of course, opening a few social media accounts isn't enough to ensure your new coffee shop is a success. Of course you must stay active on these social media sites and engage with your customers, but you also need a high-quality website. Like social media, you should build and launch your website several months before your grand opening. It can take that long to start appearing in local search results, so you'll want to get to work as early as possible. Once you do, you can start establishing your brand and get people to enjoy your delicious coffee.

As long as you're focusing on making your shop the best it can be, you will likely enjoy at least some form of success. After all, coffee practically sells itself. If you need to stock your shop with white disposable coffee cups, wooden stir sticks, and other coffee-related items, contact Hot Cup Factory today.