It isn't to say these spots are anti-Starbucks so much as pro-corporation-independent. What lots of smaller coffee shops do is bring their establishment on the road and have pop-up coffee shops that can travel from place to place. It's a great way to spread awareness of their process, brand, and brew. But, running a pop-up isn't as easy as those who aren't industry-savvy might think.
We know some tips that'll help your pop-up coffee shop run as smoothly as your coffee tastes.
Less Is Always MoreYou shouldn't attempt to bring your entire brick-and-mortar shop with you. You shouldn't even attempt to bring your entire menu with you. It's a pop-up, bring your brightest stars and classic go-to beverages. Most independent coffee shops sell 31% espresso beverages, with the remainder being brewed coffee. Take a look at what your favored specialties are and lead your pop-up cafe with your strongest products at the forefront.
MerchWe probably don't have to tell you this, but people could've stopped for a cup of coffee at 10 different places before they got to your pop-up. But, they're here because they're curious. Your branding and merchandise have to speak to people who are curious. Not everyone is going to want a t-shirt or another coffee mug, but if they see an unfamiliar logo, natural curiosity takes control. Once merchandise draws wondering wanderers, entice them with a delicious beverage.
Branding Your BeansYour brand is more than your brew. Producing excellent beverages is obviously important, but -- hate to say it -- there's great coffee everywhere. Why should someone want yours over any other? You have to convince them. After all, the goal of a pop-up shop is about outreach, so plain white paper cups aren't going to cut it. Aside from your literal pop-up stand and merchandise, branded paper coffee cups are traveling advertisements. Don't skimp on making them draw attention and curiosity.
A coffee shop pop-up is a great resource being used more and more by the day. Follow this advice and you'll be on the right track to use the pop-up to your advantage. Brewtiful, isn't it?