Why Your Coffee Shop Needs Social Media (and How to Do it)
As a local coffee shop, you may be wondering why you need social media. You sell a lot of coffee and customers come back regularly. How can social media help you bring in more business? Here are a few ways.
Promote Customer Loyalty
You may have a lot of customers who visit your shop because it's convenient or on their way to work. What's stopping them from making coffee at home or work? That's where social media comes in! You can promote customer loyalty by offering incentives on social media like online-only sales or discounts. Social media also humanizes your company. It allows your customers to see you as a group of people rather than a faceless business.
Compete with Big Chains
One major thing local coffee shops have over chains is their connection with customers. As a local coffee shop, you have an advantage. You can easily have a relationship with your customers. This is a driving force behind them coming back. Social media allows you to foster these relationships. You can follow your regular customers and befriend them. If they feel a connection with you, it gives them a reason to keep coming back!
Reach New Customers
You may think you've reached all the local customers you can -- that's not true! With social media, you can reach even more people! You can target ads to people in your area and easily bring in new customers. Social media is a great way to find new customers!
How to Use Social Media as a Coffee Shop
Post Things Your Customers Want to See
If you post things your customers don't care about, they won't want to follow you. Keep your posts light, friendly, and interactive. Try posting polls and questions on your Instagram story or ask questions in your captions. People love interacting on social media. Alongside that, you should post about behind-the-scenes stuff like grinding your coffee or making drinks. Your customers are sure to love that.
Incentivize Your Social Media
Posting fun things only goes so far for your customers. Give them a reason to follow you. You can run promotions for following you or liking your latest post. This is a great way to incentivize following you.
Social media is a great way to connect with your customers in a more personal way. It gives you an advantage over your rival chains. Social media is the perfect way to reach more customers and promote customer loyalty!