One major part of starting a new business is designing your brand. It's the first thing your customer sees and the biggest thing they'll remember about your business. Having a good logo seems like a daunting task. You can do it yourself or hire a designer. Either way, if you follow these tips, you're sure to have a great logo!
Here are 5 Ways You Can Make the Best Logo for Your Coffee Shop:
1. Solidify Your Brand
Your logo is the main representation of your brand. If it doesn't match your business, your customers will be confused. Consider the style of your store and reflect that in your logo. If your business has a memorable color scheme, that can also be included in your logo. What matters most is that the vibe of your store is the same as the vibe of your logo and branding.
2. Consider How It'll Be Used
When designing your logo, consider where and how it'll be used. Are you putting it on cups, shirts, social media posts, street signs, or billboards? Each of these things has different specifications. Make a few versions of your logo -- one that's very simple with only one or two colors for signs and shirts, one with a little more detail or color for your cups and social media posts, and one that's made to be a lot bigger for billboards and signs. Another consideration is whether you want it portrait or landscape. Make versions for both orientations. This way, you'll never be stuck without a usable logo for something.
3. Keep it Simple
This is especially important if you're designing your logo yourself rather than hiring someone. Simple, recognizable logos are the easiest to remember. Include your company name, easily readable, and a simple visual representation of your brand. This logo from Olivia's is a great example.
You can clearly read the brand name and what they sell, there's a simple visual representation of their product, and it would be easy to put on other items.
4. Make it Scalable
Another reason it's so important to make your logo simple is scaling. Changing the size of a simple logo is much easier than something complicated. Make sure to keep track of the colors and fonts you use so you can duplicate it easier too.
5. Make a High-Quality Version
If you have a high-quality version of your logo, it's much easier to manipulate. You can change its size or shape without having to deal with fuzzy edges or pixelated images. If you design it yourself, do it with Illustrator, Canva, or Procreate. If you're planning on making versions bigger than 11" by 17", Illustrator is your best option. Make sure to save it as a .png so it's easy to work with. If you're working with a designer, ask them for a high-quality file.
When starting a business or rebranding a business, your logo is incredibly important. If you use these simple tips, you're sure to have a great logo!
If you have any questions about designing a logo or printing custom cups, contact our custom branding team at firstname.lastname@example.org. We have an accomplished team of designers who are happy to help you!