Hosting events in your coffee shop is a great way to bring in new customers and promote customer loyalty. If you want to engage in your community while promoting your business, hosting events in your coffee shop is the way to go! Here are 7 events to host in your coffee shop.
1. Meetings for Local Organizations
A lot of students and business-people are probably already using your coffee shop to study and meet. Why not allow them to schedule out space and time in your shop. This can be as simple as investing in some bigger tables or starting a sign-up for reserving areas of your shop.
2. Host Charity Events
People love to support businesses they feel have similar values to them. Hosting fundraisers for local schools or organizations shows your community that you care. This will give people a much more sympathetic view of your coffee shop.
3. Open Mic Nights
Coffee shops are known for things like open mic nights. Events like this allow community members to express themselves in a fun and casual way. Open mic nights are perfect for your coffee shop.
As a coffee shop, you have some expertise that people are interested in. You could host classes teaching things like latte art or how to grind coffee correctly. People love novelty classes like these.
5. Board Game Nights
Board games bring people together. Having a board game night in your coffee shop is a great way to bring in groups of people. All you'll need to do is have your employees bring in their favorite board games and make sure you have enough table space.
6. Art Shows
Coffee shops are known for showcasing local art. If you don't have the room or capability to showcase local art all the time, you can host an event for it! You can bring together local art and your community in your coffee shop.
7. Trivia Night
Trivia is a great way to bring people into your coffee shop. It brings out your customers' competitive side in a fun and harmless way. You could even offer a monetary prize to incentivise coming to your trivia night.
Hosting events in your coffee shop is a great way to bring in new customers and promote loyal ones. You can easily become a fixture in your community with events. These 7 events are sure to promote new business in your coffee shop.