When opening your coffee shop, creating your menu is one of your biggest and most important tasks after getting your wholesale coffee cups. Having a solid menu to start out with helps you have a good coffee shop. When creating your coffee shop menu, you should ask yourself a few questions to better understand your coffee shop.
What drinks do your customers expect?
If you walk into any coffee shop, they probably serve drip coffee, latte, cappuccino, americano, cafe mocha, iced latte, hot chocolate, hot and iced tea, and steamers. Customers expect drinks like these on your coffee shop menu. A great thing about having these items on your menu is that most of them have the same ingredients: espresso and milk!
When creating your coffee shop menu, you should consider adding these menu items because they're expected by your customers.
What drink do you make best?
If you've spent time as a barista or a major coffee-drinker, you probably have one or two drinks you make especially well. These can be your specialty! If you make the world's best caramel macchiato, that should be a staple for your menu. You can advertise that specific drink or even make signs in your shop about your great caramel macchiato.
What seasonal drinks do you want to serve?
Another staple of coffee shops is seasonal drinks. Everyone knows about the pumpkin spice latte! Each season has its own special drinks you can serve. This is a great way to add some limited edition drinks to your shop. You can do some simple drinks like a pumpkin spice latte or peppermint mocha or more complicated ones like a red velvet cake frappe.
Once you've considered what your customers expect, what drinks you make best, and seasonal drinks, you're ready to create your coffee shop menu.
When first starting your coffee shop, it's best to keep your menu simple. It can be tempting to add every drink you know how to make, but keep it simple. It's best to keep your menu to ten items or less.
If you want to learn more about running a coffee shop, keep following along with our blog! Every week, we post about running a coffee shop.