Understanding the Average Coffee Drinker With 6 Facts

If you're opening a new coffee shop, you need to make sure you’re covering the basics like offering plenty of coffee cups with lids, serving a delicious product, and having a welcoming environment; but it’s just as important to fully understand your customer: the coffee drinker.

Hopefully this helps you better understand your coffee-drinking consumers, subsequently allowing you to offer the best product and have the best coffee shop possible.

  • People drink coffee at all ages -- About 50% of millennials currently drink coffee and that percentage gets even higher with age. For people aged 25 to 39 years old, roughly 63% of them consume coffee, 64% for those between the ages of 40 and 59, and 68% of individuals older than 60 years of age drink coffee. 

  • People drink a lot of coffee -- On a daily basis, approximately 64% of all Americans say they drink at least one cup of coffee. Additionally, 11% of Americans admit to drinking at least four cups of coffee on a daily basis. 

  • Black is back -- Though the majority of coffee drinkers like to sweeten it up a little with cream and sugar, just under 25% of coffee drinkers prefer to drink their coffee black. 

  • People drink the most coffee during breakfast -- About 44% of Americans enjoy having a cup of coffee with their breakfast each day. 

  • Women prefer coffee a little bit more -- On average, women drink 2.9 cups of coffee each day and men drink 2.6. Similarly, 66% of women admit to drinking at least one cup of coffee each day and 62% of men do the same. 

  • Office workers drink a lot more coffee -- The average office employee drinks approximately 20 cups of coffee per week, which equals out to about 1,040 cups per year. Whether they're drinking in disposable coffee cups with lids or giant thermoses, that's a lot of coffee! 

Independent coffee shops bring in approximately $12 billion in annual sales -- so this is a great profession to get into. If you want to find some quality hot coffee cups with lids or any additional coffee accessory, give Hot Cup Factory a call today. Good luck!


The question is fairly easy to answer. Make sure you have a variety of different favors, and having vegan and gluten-free choices. This allows stores to accommodate to the needs of their customers.

creating an inviting atmosphere that is comfortable, clean, and well-lit setting can help increase of retaining your customers.

It starts with innovation so why did you start the business in the first place with you are you trying to be. Some other factors are customer service and being profitable.

Having a website is another way to keep your customers engaged with your shop. By having a website you can keep your customers in the loop of valuable information like, opening hours, menu offering and other promotions that are going on.