Contactless payments have become a major way people, especially the younger generations, prefer to make payments. Things like Apple Pay and Google Pay allow their users to make purchases without physical cards. It's easier and more secure for both you and your customers. Here are a few reasons why you need contactless payment in your shop and how you can use it.
Why You Need Contactless Payment
1. You'll attract younger customers
50% of all smartphone users between the ages of 25 and 34 regularly use a mobile payment app (according to eMarketer). This age group prefers contactless payment methods because they always have their phones, whereas they may not always have their physical wallet. It's a great way to attract younger customers to your business.
2. You'll increase customer loyalty
Customers who exclusively use mobile payment apps prefer businesses they know have contactless payment. If you advertise your contactless payment options, you'll gain loyal customers because they can just pay from their phones. It's the easiest option for them.
3. It's more secure
Because of the high level of encryption on mobile payments, they're more secure for you and your customers. With debit and credit cards that have magnetic strips, it can be easy for someone to steal information with an RFID (radio frequency identification) scanner. Mobile payment is a more secure option than physical payments.
How You Can Use it
1. Assess your compatibility
Your current POS system may be compatible with mobile and contactless payments. It depends on the system you use. If you use Square, Clover, or UpServe, all you'll need to do is order the hardware compatible with NFC (Near-field communication).
2. Set up your payments
Once you've set up your POS system for mobile payments, you're ready to integrate your mobile payment systems. For Apple Pay, you need to sign up with a merchant ID and follow the steps on their website. After you've signed up and been approved, you're ready to receive payments.
Contactless payment is a great way to accommodate your customers. It's faster, easier, and more secure than physical payments. Setting up mobile payments is a great way to promote customer loyalty, keep your customers secure, and attract younger customers.
Do you offer contactless payment in your shop? Tell us about us in the comments, we love hearing from you!